Thinking about raising angel or seed money?

I help angel and seed stage startups with strategic planning and fundraising prep

Mike understands what investors need to know and what they don’t care about. There was a lot I wanted to communicate, and he constructed it into a clear, exciting fundraising narrative. With the materials he helped me create, I was able to close half of our round in just a few weeks.
— Jacob W.
 

Everything you need to raise a round

Working with me is a high-touch collaborative process. The best fundraising materials come as a result of a thoughtful strategic plan. As a result, startups who work with me get the materials they need to fundraise (some combination of business plans, financial models, and pitch decks), but also end up with more clarity on how to execute on their roadmap. 

 

How it works

1. Discovery

The first step is for me to learn everything I can about your startup. Depending on the stage of your startup, this may be as little as a questionnaire and a 60-minute work session, or as much as 3 work sessions over the course of a week.

2. Establishing the narrative

Before we can start creating materials, we need to establish what the high level narrative is for your business and your fundraise. This includes: 

  1. Articulating the vision of the business

  2. Outlining the customer segments, competition, and differentiation

  3. Determining core business metrics

  4. Establishing how to talk about to progress to date (AKA what’s been proven about the business model)

  5. Determining the next big milestone (AKA what’s the next big thing you’re looking to prove about the business model)

  6. Identifying the biggest risks to the business

3. Creating the full investment materials

Once I have a deep understanding of your business and we've established the high-level narrative, we can start fleshing out materials that are investor-facing. 

Business Plan + Executive Summary

While ultimately a pitch deck will be the material that most investors will see, your business plan is the foundation that your pitch deck is built upon. Therefore, it’s important that we establish a business plan before creating the pitch deck. 

Financial Model

Just like your pitch deck will tell the narrative of your fundraise, your financial model will need to tell a consistent story. We’ll make sure you’re highlighting the right metrics and that your financial model demonstrates your understanding of the most vital metrics driving your business. To get a sense of what financial models end up looking like, check out Foresight's financial model templates (I use them as a starting point).

Pitch decks

Using your business plan and financial model as the foundation, your pitch deck will highlight the most compelling parts of your narrative and tell a fundraising story that increases your odds of landing meetings and getting investors.

I create pitch decks based on the early stage deal assessment framework that I use when I help VCs with due diligence. I then collaborate with a Max Nussenbaum, a former YC founder who’s raised money from VCs like Khosla Ventures, on the deck design.

While we cannot share decks of clients we've worked with publicly, you can see examples of decks we collaborated on for our past startups here and here.

4. Ongoing Coaching and Support

Fundraising is a near-full time job, and requires diligence in running a fundraising process, taking meetings, processing feedback from investors, and figuring out how to create urgency and close. I provide ongoing support to help founders navigate the fundraising effectively, and track towards closing their round as quickly as possible.

 

Let's See if we're a fit

I only work with a max of two startups at a time, and prioritize startups for which I can add the most value.

If you're interested chatting, email me at m@mikewilner.co.